June 2019 Slow Flowers Journal in Florists’ Review

The opening pages of Slow Flowers Journal’s June issue — unveiling all 9 botanical couture looks for American Flowers Week 2019.

Red, White and Bloom
Introducing the fifth annual American Flowers Week botanical couture collection

Photos by Tiffany Marie Buckley, Philip Casey, Jenny M. Diaz, Kristen Earley, Roxy Marcy, Joelle Martin, Missy Palacol, Chris Pinchbeck, Haley Swinth and Danielle Werner

Field-fresh and runway-ready, the American Flowers Week botanical couture collection features nine fashionable floral looks produced by Slow Flowers teams across the U.S. Together, these wearable floral garments represent a diverse story of originality and inventiveness. Each melds talents of growers and florists, elevating local and seasonal flowers in unexpected and beautiful ways.

In its fifth year, American Flowers Week (June 28-July 4) promotes domestic flowers and foliage in the marketplace, inspiring professionals and consumers alike. When flowers are seen as fashion, they ignite the imagination and stimulate new awareness of domestic floral agriculture and the art of floral design.

This year’s participants have transformed familiar and uncommon annuals, perennials, trees, shrubs, grasses and herbs into everything from mod minis to luxurious gowns, continuing the American Flowers Week series that began with Susan McLeary’s iconic red-white-and-blue floral ‘fro in 2016. The collection has grown to 20 pieces, each of which portrays floral design as art rather than a commodity.

The Slow Flowers application process invited designer-farmer teams around the country to submit their best ideas for showcasing regional traditions, seasonal crops and distinct cultural and historic influences through the floral medium. The alluring results are found in the pages of Florists’ Review’s Slow Flowers Journal. When a model dons a garment fashioned from petals, fronds, buds and blades . . . we as viewers experience wonder and curiosity. These designs shine a light on the passionate individuals who have turned ideas into reality. From gardens to gowns. From cut flowers to couture. From seedlings to style.

Appreciate these artisans and learn from their creative process as they transform fields of blooms into a collection of American floral fashion ingenuity.

Creative Credits
Design team: Kim Herning, Roxy Marcy and Tirzah Friesen
Venue and Flowers: Northern Lights Peonies, Fairbanks, Alaska, @northernlightspeonies
Lead Designer: Kim Herning, Northern Lights Peonies, Arctic Alaska Peonies @arcticalaskapeonies
Model and H/MU: Tirzah Friesen
Photography: Roxy Marcy with Alaska Alchemy @alaskaalchemy

Creative Credits
 Tammy Myers, First & Bloom, firstandbloom.com, @firstandbloom
Design Assistance: Amy Brown and Leila Jorden @leilajjorden
Flowers: Laughing Goat Flower Farm, Enumclaw, Wash., laughinggoatfarm.com, @laughinggoatflowerfarm
Additional Flowers: Seattle Wholesale Growers Market, seattlewholesalegrowersmarket, @seattlewholesalegrowersmarket
Venue: Laughing Goat Farm
Model: Anne Davidson, @amd98065
Hair and Makeup: Elizabeth White Artistry @elizabethwhiteartistry
 Missy Palacol Photography @missy.palacol

Creative Credits:
Designer: Jenny M. Diaz, jennymdiaz.com, @jennymdiaz
Flowers: Dramm + Echter, Encinitas, Calif., drammechter.com, @dramm_and_echter
Venue: Fresno, Calif.
Model: Kara Trukki @luckytrukki
Hair and Makeup: Sixx Valenzuela, @sixxvalenzuela
Photography: Jenny M. Diaz

Creative Credits:
Designer: Andrea K. Grist, Andrea K. Grist Floral Art, andreakgristfloralart.com, @andreakgristfloralart
Flowers: Little Green Garden LLC, Richmond, Missouri, littlegreengardenllc.com, @littlegreengardenkc
Venue: Sunset Trails Stables, Lee’s Summit, Missouri, sunsettrailsstables.com, @sunsettrailsstables
Model: Samantha Grist
Hair and Makeup: Andrea K. Grist
Photography: Tiffany Marie Buckley, Tiffany Marie Photography, tiffanybuckley.com, @tiffanymariephoto

Creative Credits:
Designer: Heather Grit, Glamour and Grit Floral, glamourandgritfloral.com, @glamourandgrit
Plants and Greenery: Speyer Greenhouse, Byron Center, Mich., @speyergreenhouse; and Hart Tree Farm, Rockford, Mich., harttreefarm.net
Venue: Private location, Caledonia, Mich.
Model: Kailee Naber, @kaileenaber 
Hair and Makeup: Tawwney Sayre, Makeup by Tawwney, @tawwney.jua
Photography: Joelle Martin, Lavender and Lace Photography LLC, lavenderandlacephotos.com, @lavenderandlacephotos

Creative Credits:
Designer: Rayne Grace Hoke, Flora’s Muse, Biddeford, Maine, florasmuse.com, @florasmuse
Design Assistant: Hillary Alger, Product Manager for Herbs and Flowers, Johnny’s Selected Seeds
Flowers and Foliage: Johnny’s Selected Seeds, Winslow, Maine, johnnyseeds.com, @johnnys_seeds
Venue: Johnny’s Trial Gardens, Albion, Maine
Model: Mary Yarumian, @marybebythesea
Hair and Makeup: Mary Yarumian
Photography: Kristen Earley, Johnny’s Selected Seeds; Chris Pinchbeck, pinchbeckphoto.com

Creative Credits:
Floral Designer: Toni Reale, Roadside Blooms, North Charleston, S.C., roadsideblooms.com, @roadsideblooms_shop
Farmer/Florist: Laura Mewbourn, Feast & Flora Farm, Meggett, S.C., feastandflorafarm.com, @feastandflora
Venue: Seashore Farmers’ Lodge No. 767, James Island, S.C., National Registry of Historic Places
Model: Giovanni Richardson, “Queen Gigi Ma’at Ogechi,” Sea Island Gullah Chieftess and founding member of A Taste of Gullah, tasteofgullah.com
Design Assistants: Kelsey Bacon, Joy Colby, Scott Woytowick
Photography: Philip Casey, philipcaseyphoto.com, @philipcaseyphoto

Creative Credits:
Designer: Beth Syphers, Crowley House Flower Farm, Rickreall, Oregon, chflowers.com, @crowleyhouse
Fresh and Dried Floral: Crowley House Flower Farm and Beth and Charles Little, Charles Little & Co., Eugene, Oregon, charleslittleandcompany.com, @charleslittleandco
Venue: McMinnville, Oregon
Models: Rilley Syphers and Remington Kuenzi
Hair and Makeup: Rilley Syphers, @rilley.h.s
Photography: Haley Swinth, haleyswinthphoto.com, @haleyswinth

Creative Credits:
Designer: Eileen Tongson, FarmGal Flowers, Orlando, Florida, farmgalflowers.com, @farmgalflowers
Foliage: Jana Register, FernTrust, Seville, Florida, ferntrust.com, @ferntrustinc
Venue: FernTrust
Model: Isabel Tongson, @isabel.tongson
Hair: Katrina Elbo, J. Bauman Salon, shearkatrina.com, @shearkatrina
Makeup: Miki Walker, Make Me Up Miki, makemeupmiki.com, @mikilanii
Photography: Danielle Werner, Live Wonderful Photography, livewonderful.com, @livewonderful_

Download a free PDF with these Botanical Couture stories and bonus content.

Debra Prinzing

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that encourages consumers and professionals alike to make conscious choices about their floral purchases. Debra is the producer of SlowFlowers.com, the weekly "Slow Flowers Podcast" and the American Flowers Week (June 28-July 4) campaign. Debra is author of 11 books, including Slow Flowers (2013), The 50 Mile Bouquet (2012) and Slow Flowers Journal (2020). She is the co-founder of BLOOM Imprint, the boutique publishing arm of Slow Flowers.

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Slow Flowers Journal is brought to you by SlowFlowers.com. Slow Flowers is an award-winning online directory created to help consumers find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers that supply American grown flowers. Founded in 2014, the site has grown to 850 members across the U.S.


Media Contact:

For more information, please contact Debra Prinzing
at 206-769-8211 or 844-SLOWFLO (844-756-9356); debra(at)slowflowers.com.