mission-driven.
Simply put, the mission of the Slow Flowers Movement is to change people’s relationship with flowers. That means considering where, when, and how the flowers we purchase are grown. It also means having an understanding of and support for the people who grow and design them.
This time of the year, which coincides with our annual American Flowers Week promotional campaign and celebration (June 28-July 4), it’s easier than ever to support the Slow Flowers Movement. Flowers are being produced as agricultural crops in all 50 states right now. And consumers have multiple opportunities to grow their own cutting gardens, snip from a U-Pick farm, meet a grower at the farmers’ market, visit a flower farm, and learn design skills from a Slow Flowers florist.
As I’ve said before, “I believe we should be celebrating American-grown flowers during all 52 weeks of the year, but by choosing to devote one full week to an awareness campaign, we can heighten the attention on this cause – both in the media and in the public.”
And I must add our full embrace of Slow Flowers members in Canada, who produce beautiful local and seasonal cut-flowers in every province and who will be celebrating Canadian Flowers Week later this summer, during August 17-23, 2026. For ways to support this “sister” cause, visit canadianflowersweek.ca.
Please enjoy this year’s glorious botanical couture floral fashions created by three of our talented members: Françoise Weeks, Caitlin Mathes, and Alanna Messner-Scholl. We salute their artistry and their passion for local blooms.