Two worlds — flower farming and floral design — are closer than they have been for decades as florists with access to a parcel of land are putting down roots and sowing flower seeds.
Some plant a few acres; others tend to a suburban backyard or even a city-sized lot. And while the idea of a floral designer who raises flowers, foliages, herbs and ornamental shrubs to harvest and design arrangements isn’t yet mainstream, the florists we asked cite numerous reasons why they’re getting their hands in the dirt. Here, three retail florists from different corners of the country share their path from the studio to the field, and back to the studio.
This report features the experiences of three retail florists who are branching out into flower farming:
and Meredith Hinton and Jen Hinton of Clara’s Garden (Mediapolis, Iowa)
Download full story The Florist Farmer here (PDF)