January 2019 Slow Flowers Journal in Florists’ Review

Tracking Floral Futures: the 2019 Slow Flowers Floral Insights & Industry Forecast

The floral professional’s role is to connect consumers with the natural world through artistry and design. So it’s no surprise that the emerging themes of this year’s Slow Flowers Floral Insights and Industry Forecast include ideas that strengthen community ties with values-driven consumers and nurture entrepreneurial innovation in horticulture and floriculture.

Here is the annual Slow Flowers report on leading topics influencing the domestic floral marketplace, including cultural shifts and a convergence of collective ideas and attitudes. In recent months, I’ve shared many of these ideas at Hitomi Gilliam’s Trend Summit 2018, the Association of Specialty Cut Flower Growers’ annual conference and the Southern Flower Symposium. If you’re an “early adopter,” these concepts may resonate or reinforce your current approach to sustainable design.

Click here to download the PDF of Tracking Floral Futures

BONUS: 2 More Insights

Debra Prinzing

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that encourages consumers and professionals alike to make conscious choices about their floral purchases. Debra is the producer of SlowFlowers.com, the weekly "Slow Flowers Podcast" and the American Flowers Week (June 28-July 4) campaign. Debra is author of 11 books, including Slow Flowers (2013), The 50 Mile Bouquet (2012) and Slow Flowers Journal (2020). She is the co-founder of BLOOM Imprint, the boutique publishing arm of Slow Flowers.

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Slow Flowers Journal is brought to you by SlowFlowers.com. Slow Flowers is an award-winning online directory created to help consumers find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers that supply American grown flowers. Founded in 2014, the site has grown to 850 members across the U.S.


Media Contact:

For more information, please contact Debra Prinzing
at 206-769-8211 or 844-SLOWFLO (844-756-9356); debra(at)slowflowers.com.