Six-Part Series: New Floral Marketing Models & Platforms

Starting today, we’re bringing you a six-part series about innovation and creativity among Slow Flowers members — growers, designers and florists who are reimagining how to market and sell local, seasonal and sustainable flowers.

As our Slow Flowers community continues to navigate the changing landscape for doing business (thanks to COVID and its economic disruption), inventive floral entrepreneurs are meeting customers where they are, tailoring offerings to align with demand and using technology to stimulate sales and support their marketing.

Each of the profiles in this series introduces one Slow Flowers member who has created a new venture in the floral marketplace. We hope you gain inspiration and ideas from their interviews! At the end of each story, you will find links for more resources and the related social places.

The series schedule:

Monday 10/12 Rooted Farmers
Tuesday 10/13 Flora Fun Box
Wednesday 10/14 Postal Petals
Thursday 10/15 Petals by the Shore/The Floral Source
Friday 10/16 Zap Bloom
Saturday 10/17 LORABloom

Debra Prinzing

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that encourages consumers and professionals alike to make conscious choices about their floral purchases. Debra is the producer of, the weekly "Slow Flowers Podcast" and the American Flowers Week (June 28-July 4) campaign. Debra is author of 11 books, including Slow Flowers (2013), The 50 Mile Bouquet (2012) and Slow Flowers Journal (2020). She is the co-founder of BLOOM Imprint, the boutique publishing arm of Slow Flowers.

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Slow Flowers Journal is brought to you by Slow Flowers is an award-winning online directory created to help consumers find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers that supply American grown flowers. Founded in 2014, the site has grown to 850 members across the U.S.


Media Contact:

For more information, please contact Debra Prinzing
at 206-769-8211 or 844-SLOWFLO (844-756-9356); debra(at)