Starting today, we’re bringing you a six-part series about innovation and creativity among Slow Flowers members — growers, designers and florists who are reimagining how to market and sell local, seasonal and sustainable flowers.
As our Slow Flowers community continues to navigate the changing landscape for doing business (thanks to COVID and its economic disruption), inventive floral entrepreneurs are meeting customers where they are, tailoring offerings to align with demand and using technology to stimulate sales and support their marketing.
Each of the profiles in this series introduces one Slow Flowers member who has created a new venture in the floral marketplace. We hope you gain inspiration and ideas from their interviews! At the end of each story, you will find links for more resources and the related social places.