Hardgoods and Mechanics

Slow Flowers Member Survey 2021, Part Three

Roses, ranunculus, Queen Anne’s Lace, seeded eucalyptus, delphinium and scabiosa – all west-coast-grown and sourced from the Seattle Wholesale Growers Market, a farmer-owned cooperative – will light a romantic spark for Valentine’s Day dinner for two. Designer Tammy Myers selected a low, footed compote and utilized a chicken wire form to stabilize the stems. © Missy Palacol Photography with table scape by Holcomb Weddings & Events

Welcome to the third installment of insights from our recent survey of Slow Flowers members, with a focus on HARDGOODS AND MECHANICS.

We asked several questions about the non-plant choices made by our members, including how they sourcing accessories, hardgoods and mechanics to create their floral arrangements.

Thank you to our Slow Flowers members, including growers, designers, farmer-florists and others along the floral continuum, for investing time to share comments, ideas and responses. [You can find earlier Survey recap posts at the bottom of this piece.]

85% of Members say it’s important to their business to purchase U.S.-made products and accessories

Members rank their desire to use foam-free alternatives in their designs

Two-thirds of members seek alternatives to floral foam in the majority of their design work

Members rank preferred foam-free mechanics

Read past Slow Flowers Member Survey Recaps by Topic:

Week One: Slow Flowers Member Demographics
Week Two: Growing and Sourcing Flowers

Upcoming Survey Reports

During December and January, we’ll share more Survey Insights, digging deeper to share feedback from Slow Flowers Members and provide our analysis on the following topics:

December 18th: Causes, Climate and Challenges

December 25th: Color Palette Preferences & Aesthetics

January 1st: What emerging shifts or themes do you anticipate in your floral enterprise in 2021?

January 8th: Predictions about Customer Buying Patterns

January 15th: Q&A with Debra Prinzing addressing member questions and comments

Debra Prinzing

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that encourages consumers and professionals alike to make conscious choices about their floral purchases. Debra is the producer of SlowFlowers.com, the weekly "Slow Flowers Podcast" and the American Flowers Week (June 28-July 4) campaign. Debra is author of 11 books, including Slow Flowers (2013), The 50 Mile Bouquet (2012) and Slow Flowers Journal (2020). She is the co-founder of BLOOM Imprint, the boutique publishing arm of Slow Flowers.

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Slow Flowers Journal is brought to you by SlowFlowers.com. Slow Flowers is an award-winning online directory created to help consumers find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers that supply American grown flowers. Founded in 2014, the site has grown to 850 members across the U.S.


Media Contact:

For more information, please contact Debra Prinzing
at 206-769-8211 or 844-SLOWFLO (844-756-9356); debra(at)slowflowers.com.