Recap: Slow Flowers Member Survey 2021

Unprecedented Participation!

For the past several years in the fall, we’ve posted Member Surveys to seek your input and responses to a wide array of topics affecting the Slow Flowers community. The insights gained have helped to inform our Slow Flowers Floral Insights & Industry Forecast for the coming year.

For the 2021 survey, conducted during the month of October, your response was both comprehensive and in-depth. Our survey included some of those typical box-checking questions and a number of open-ended questions seeking your thoughts on important themes and topics. Participation logged in at an all-time high, with 216 completed surveys, triple last year’s 69 responses! That’s 26% of our membership, slightly higher than industry average for external surveys. THANK YOU all for your continued engagement!

Our Youngest Fan!

Olle Lukach, born November 13th, poses with our etched Slow Flowers’ botanical bookmark, courtesy of his mom, Sylvia Lukach of Cape Lily Floral Design

As a thank you for taking the time to complete the Survey, we sent all participants who shared their contact information a 7-x-1 3/4 inch Slow Flowers Society bookmark, custom-made for us, complete with tassel. We’ve loved seeing you post the bookmark on social media, but Sylvia Lukach of Cape Lily Floral Design gets the prize for sharing this photo of the gift with her sweet new baby, Olle!

Slow Flowers Summit Winner!

Congratulations to Amy Stoker of Lucky Bee Cut Flowers in Longmont, Colorado! Her name was drawn from all Survey participants and she wins a full registration to the Slow Flowers Summit 2021!!!

Meet Our Members

Member Benefits Ranked

Membership Value

How Slow Flowers is Rated

We’re Listening . . .

Coming Up . . .

During December and January, we’ll share more Survey Insights, digging deeper to share feedback from Slow Flowers Members and provide our analysis on the following topics:

December 4th: Growing and Sourcing Flowers

December 11th: Hardgoods and Mechanics

December 18th: Causes, Climate and Challenges

December 25th: Color Palette Preferences & Aesthetics

January 1st: What emerging shifts or themes do you anticipate in your floral enterprise in 2021?

January 8th: Predictions about Customer Buying Patterns

January 15th: Q&A with Debra Prinzing addressing member questions and comments

Debra Prinzing

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that encourages consumers and professionals alike to make conscious choices about their floral purchases. Debra is the producer of, the weekly "Slow Flowers Podcast" and the American Flowers Week (June 28-July 4) campaign. Debra is author of 11 books, including Slow Flowers (2013), The 50 Mile Bouquet (2012) and Slow Flowers Journal (2020). She is the co-founder of BLOOM Imprint, the boutique publishing arm of Slow Flowers.

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Slow Flowers Journal is brought to you by Slow Flowers is an award-winning online directory created to help consumers find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers that supply American grown flowers. Founded in 2014, the site has grown to 850 members across the U.S.


Media Contact:

For more information, please contact Debra Prinzing
at 206-769-8211 or 844-SLOWFLO (844-756-9356); debra(at)