Introducing: Slow Flowers Journal Quarterly

Slow Flowers Journal Digital Edition will debut in June 2022 with the Summer Issue “Botanical Couture,” followed by quarterly issues in Summer, Fall, and Winter.

Led by BLOOM Imprint’s editorial director (and Slow Flowers Society founder) Debra Prinzing, and creative director Robin Avni, the digital magazine delivers news, features, profiles, columns, and essays — and beautiful photography — tailored to the Slow Flowers Community across all facets of the floral marketplace.

SFJ quarterly covers

We’re inviting Slow Flowers sponsors, advertisers, and supporters to join this beautiful project that will blend visual and verbal storytelling while shining a light on the Slow Flowers Movement, its people, designs, and practices.

Our audience includes flower farmers and floral designers, but also the gardening consumer who we call “floral practitioners.” The potential to serve this market with fresh, new, floral content is larger than ever. A recent survey identified that 21 million Americans became first-time gardeners in 2020 — and they have continued digging in the soil ever since.


Summer “Botanical Couture” (64 pages)
Features include:

  • American Flowers Week botanical couture floral fashions from 5-8 design teams
  • Artist feature: Shelley Aldrich, illustrator of AFW branding
  • Floral Culture: Essay from a diversity of voices and contributors
  • Where We Bloom: Studios and Spaces
  • The Business of Flowers: Alison Ellis column
  • Departments: News, Book Reviews, Resources
  • Bonus: Insights from 2022 Slow Flowers Industry Forecast

Fall “Holidays” (64 pages)

Winter “Insights” (64 pages)

Spring “Gatherings” (64 pages)


  • Viewable as an online magazine flipbook
  • Distributed free to Members of Slow Flowers Society
  • Promoted in Slow Flowers and BLOOM Imprint newsletters, social media channels
  • Available to Advertisers for Distribution through their chanels
  • Hotlinks to Advertisers’ Websites and Social Media included in advertisements
  • PDF Download Available for Subscribers
  • Available for purchase/subscription


Single issue: $500
One Year Rate (4 issues): $1,600 ($400 discount)
Size: 3.625 inches x 4.875 inches

Single issue: $1,750
One Year Rate (4 issues): $5,500 ($1,500 discount)
Size: 7.5 inches x 10 inches

COVER (INSIDE Front or Back)
Premium Rate waived for 2022-2023 *available on a first come, first served basis
Single issue: $1,750
One Year Rate (4 issues): $5,500 ($1,500 discount)
Size: 7.5 inches x 10 inches


Contact us for more details:

Debra Prinzing

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that encourages consumers and professionals alike to make conscious choices about their floral purchases. Debra is the producer of, the weekly "Slow Flowers Podcast" and the American Flowers Week (June 28-July 4) campaign. Debra is author of 11 books, including Slow Flowers (2013), The 50 Mile Bouquet (2012) and Slow Flowers Journal (2020). She is the co-founder of BLOOM Imprint, the boutique publishing arm of Slow Flowers.

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Slow Flowers Journal is brought to you by Slow Flowers is an award-winning online directory created to help consumers find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers that supply American grown flowers. Founded in 2014, the site has grown to 850 members across the U.S.


Media Contact:

For more information, please contact Debra Prinzing
at 206-769-8211 or 844-SLOWFLO (844-756-9356); debra(at)