Wedding Wisdom: Smart & savvy tips you can put to work for your floral enterprise

This article riginally featured in the April 2020 issue of Florists’ Review, our print magazine partner.

By Debra Prinzing, PFCI

How do you build and nurture your wedding business? If you’re like most studio or retail florists, the weddings and events niches offer both the potential to express your aesthetic and capture a nice influx of revenue. But weddings can also be stress-inducing and less lucrative than one might think. In my recent conversations with wedding and event designers and farmer-florists who offer wedding packages, I discover a wealth of great ideas you can employ immediately.

Read on to hear from numerous Slow Flowers members, including Maura Rose Floral Design & EventsA Garden PartyTobey Nelson Events & DesignBloom Magic WeddingsBLOOM Floral DesignBroadturn FarmTriple Wren WeddingsMerrily Along Floral DesignJig-Bee Flower FarmRose and LaurelFlourish Flower FarmFree Range Flowers at Martin Farm and Sweet Blossoms.

Debra Prinzing

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that encourages consumers and professionals alike to make conscious choices about their floral purchases. Debra is the producer of, the weekly "Slow Flowers Podcast" and the American Flowers Week (June 28-July 4) campaign. Debra is author of 11 books, including Slow Flowers (2013), The 50 Mile Bouquet (2012) and Slow Flowers Journal (2020). She is the co-founder of BLOOM Imprint, the boutique publishing arm of Slow Flowers.

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Slow Flowers Journal is brought to you by Slow Flowers is an award-winning online directory created to help consumers find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers that supply American grown flowers. Founded in 2014, the site has grown to 850 members across the U.S.


Media Contact:

For more information, please contact Debra Prinzing
at 206-769-8211 or 844-SLOWFLO (844-756-9356); debra(at)