November 2017 Issue: Slow Flowers Journal in Florists’ Review

Slow Flowers Journal (print edition) November 2017

The “Slow Flowers Journal” is hitting its stride, with the November issue of Florists’ Review — our fourth consecutive month of publication. It’s exciting the see my vision for a magazine focused on storytelling about the Slow Flowers community — flower farmers, floral designers, farmer-florists and other leading voices in progressive floristry.

I’m excited for you to read the stories featured in the November issue! Enjoy this unique point of view with uncommonly beautiful images and inspiring stories. Along with the readers of Florists’ Review magazine, we’re creating a relevant narrative about honest flowers and the people who grow and design with them.

November’s lineup of stories and articles are highlighted here and I’ve provided downloadable PDFs of each article so you can read them on your computer, tablet or smart phone. We can’t post live links to digital stories, so if you want your own edition, now’s the perfect time to SUBSCRIBE!

The theme of this issue: SOUTHERN STYLE

There’s so much innovation taking place in the South, as flower farming and the use of local, seasonal and sustainable botanicals is having a renaissance. Read on to learn more about our editorial content with a distinctly Southern flair!

Our FEATURE STORY: American Grown Heroes: Southern Flower Hubs, introduces five dynamic collectives of flower farmers and florists throughout the South. Each micro-regional group reflects a shift in how flowers move from field to florist.

These groups are primarily farmer-driven, and rely on creativity, an awareness of what their market wants, and a willingness to partner with erstwhile competitors to create a “rising tide” effect.

The five collectives include:

New Orleans (NOLA) Flower Collective

Piedmont Wholesale Flowers

Western North Carolina (WNC) Flower Farmers

SC Upstate Flower Growers

Lowcountry Flower Growers

Download the full article here: AMERICAN GROWN HEROES_SouthernFlowerHubs.

The RETAIL FLORIST feature is all about Maggie Smith, owner of Pine State Flowers in the Raleigh-Durham, North Carolina, region. Maggie branded Pine State as “North Carolina’s first exclusively local flower shop,” and she has incubated and nurtured many flower farms in her region by sourcing from them throughout the year.
You’ll love this piece — download it here: PineStateFlowers

Each issue features an inspiring piece about a creative in the “Farmer-Florist” or “Gardener-Florist” category. For November, I called this article “Forager-Florist” and highlighted the work of Alabama-based floral designer Lisa Thorne of Thorne & Thistle. Lisa’s work is gorgeous, romantic, truly Southern, and often foraged. Learn volumes about what inspires her and download the article here: Thorne_&_Thistle.

LOVE THIS?! Want to see more?
Subscribe to Florists’ Review and read our bonus Slow Flowers Journal content at the special rate of $21 for 12 issues — 62 percent off the cover price! Click here to subscribe online or call 1-800-367-4708.

Debra Prinzing

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that encourages consumers and professionals alike to make conscious choices about their floral purchases. Debra is the producer of, the weekly "Slow Flowers Podcast" and the American Flowers Week (June 28-July 4) campaign. Debra is author of 11 books, including Slow Flowers (2013), The 50 Mile Bouquet (2012) and Slow Flowers Journal (2020). She is the co-founder of BLOOM Imprint, the boutique publishing arm of Slow Flowers.

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Slow Flowers Journal is brought to you by Slow Flowers is an award-winning online directory created to help consumers find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers that supply American grown flowers. Founded in 2014, the site has grown to 850 members across the U.S.


Media Contact:

For more information, please contact Debra Prinzing
at 206-769-8211 or 844-SLOWFLO (844-756-9356); debra(at)