May 2018: Slow Flowers Journal in Florists’ Review

Flower Duet’s sibling-owners are Southern California floral entrepreneurs who combine their diversified design studio with a passion for education.

The May issue of Florists’ Review explores the magnetic vibe of LA LA LAND, so I wanted to showcase several talented Los Angeles area creatives for our Slow Flowers Journal section, including Slow Flowers members and a small retail business there that I love.

Having lived and worked in Southern California for four years (2006-2010) I feel an affinity for the landscape, the flora, the climate and the spirit Los Angeles. It was a wonderful chapter of my life, professionally and personally. I return as often as possible and I’m so pleased to share a few stories about my favorite subjects in this section.

Please I’m excited to share theMay 2018 articles, people, voices and flowers featured in the print edition of Slow Flowers Journal — enjoy this snapshot of Los Angeles’s floral world via the Slow Flowers lens: artisanal, locally-grown and locally-made.

The Slow Flowers Community and our stories include people like you — innovative floral designers, farmer-florists and other leading voices in progressive floristry.

I’ve excerpted the issue’s articles for you here, including downloadable PDFs of each, so you can read them on your computer, tablet or smart phone. We can’t post live links to digital stories, so if you want your own edition, now’s the perfect time to SUBSCRIBE!

This editorial project resides in the pages of Florists’ Review — please enjoy Issue No. 10. Here’s a peek at the features and columns from the May Issue. Enjoy!

Sister Act

Casey Coleman Schwartz and Kit Coleman Wertz, partners in the aptly-named design studio Flower Duet, manage a harmonious mix of floral offerings. They make a conscious effort to source their flowers and foliage from local farms in Southern California, and credit their longstanding relationship with wholesalers and flower farmers at the Los Angeles Flower District, as well as familiarity with seasonal product sourcing, for successful niches in both wedding and events and floral design workshops.

Download the full article here: 05_Slow Flowers Journal_FlowerDuet

American-Grown Hero

The Man Who Puts Flowers on Your Head

Gleefully subversive, Mud Baron is a Los Angeles-based provocateur who photographs anyone from school children to Oscar winners as they balance blooms on their heads

Mud Baron is a nonprofit school garden activist who is trying to reverse the asphalt tide of Los Angeles by teaching students and empowering educators to grow food — and flowers — across the region. He is the program coordinator for Muir Ranch, a student-run farm at Pasadena’s John Muir High School, one of the frequent places where portraits are taken of subjects with flowers on their head. His artistic muses may be Frida Kahlo, Carmen Miranda or Caravaggio’s depiction of Bacchus and his social media presence is hard to ignore, with 19k Instagram followers (@mudbaron) and more than 27k Twitter followers (@cocoxochitl) who can’t get enough of Mud’s evocative people-and-flowers imagery.

Download the full article here: 05_Slow Flowers Journal_MudBaron

Made in the U.S.A.

Potted’s owners left Hollywood careers to create a vibrant garden boutique for plants, accessories and their signature American-made containers.

Annette Gutierrez and Mary Gray, owners of Potted in Los Angeles’s Atwater Village neighborhood, are the region’s go-to container design experts and contemporary tastemakers for living with plants. Co-authors of Potted: Make Your Own Stylish Garden Containers (Timber Press, 2017), the women have a fan following not only in the City of Angels, but across the U.S., because their gardening aesthetic reflects architecture, landscape, climate and the region’s enviable outdoor-indoor lifestyle.

As stylish as Potted is, it’s wonderfully accessible for people of all gardening skills, and making a pilgrimage there is always on my list when I travel to Southern California. There, juxtaposed against the sameness one sees at lifestyle and home decor chains, Potted’s hand-crafted and artisanal products are always “next” and “new,” while also being romantically retro.

Download the full article here: 05_Slow Flowers Journal_Potted.4

LOVE THIS?! Want to see more?
Subscribe to Florists’ Review and read our bonus Slow Flowers Journal content. Click here to request a free sample issue.

Debra Prinzing

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that encourages consumers and professionals alike to make conscious choices about their floral purchases. Debra is the producer of, the weekly "Slow Flowers Podcast" and the American Flowers Week (June 28-July 4) campaign. Debra is author of 11 books, including Slow Flowers (2013), The 50 Mile Bouquet (2012) and Slow Flowers Journal (2020). She is the co-founder of BLOOM Imprint, the boutique publishing arm of Slow Flowers.

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Slow Flowers Journal is brought to you by Slow Flowers is an award-winning online directory created to help consumers find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers that supply American grown flowers. Founded in 2014, the site has grown to 850 members across the U.S.


Media Contact:

For more information, please contact Debra Prinzing
at 206-769-8211 or 844-SLOWFLO (844-756-9356); debra(at)