Flowers, Faces and Fashion

Tamara Hough illustrates “flower ladies” using blooms she grows and collects from nature

Note: This profile appears in the June 2020 issue of Florists’ Review Magazine

The playful and charming personalities that Tamara Hough posts on her Instagram feed (@morning.glory.flowers) capture the imagination as the perfect expression of American Flowers Week. A flower farmer, botanical artist and Slow Flowers member, Tamara created an original illustration for the campaign’s 2020 branding. Tamara’s trio of stylish women symbolize flowers and fashion combined, created originally as a three-dimensional collage on paper. Tamara first drew their faces and poses in pencil, then added bits and pieces from the garden to outline features and expressions. Each wears a botanical headpiece in my requested color palette: Red, White and Blue. Tamara added all kinds of floral embellishments as jewelry, collars, cuffs and hand-held bouquets. She named the ladies Dae, Makena and Chloe.

Based in Glenville, West Virginia, Morning Glory Flowers is a 40-acre family farm located in the center of the state, close to where Tamara grew up. A few years ago, she began growing flowers on about one-half acre, selling bouquets at two regional farmers’ markets.
The inspiration for her botanical portrait series originated during her prior career as a high school art teacher. “One day I decided we needed to be out of the classroom. I divided the students into groups and had them start foraging. And we had the most fun making art out of what we had found,” she says.

Details: Morning Glory Flowers, @morning.glory.flowers
Shop: etsy.com/shop/morninggloryflowerco

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Debra Prinzing

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that encourages consumers and professionals alike to make conscious choices about their floral purchases. Debra is the producer of SlowFlowers.com, the weekly "Slow Flowers Podcast" and the American Flowers Week (June 28-July 4) campaign. Debra is a Florists' Review Contributing Editor for which she produces the "Slow Flowers Journal" section. She is author of 10 books, including Slow Flowers and The 50 Mile Bouquet.

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Slow Flowers Journal is brought to you by SlowFlowers.com. Slow Flowers is an award-winning online directory created to help consumers find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers that supply American grown flowers. Founded in 2014, the site has grown to 700 members across the U.S.

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For more information, please contact Debra Prinzing
at 206-769-8211 or 844-SLOWFLO (844-756-9356); debra(at)slowflowers.com.