Your Story. Your Values. Your Flowers: The Nine Top Benefits of Joining Slow Flowers

Am I maximizing the full value of my membership in Slow Flowers?

We love connecting with members across the U.S. and Canada who describe their association with the Slow Flowers Movement as an important one, especially when it comes to highlighting the What, How and especially the “WHY” of their own brand.

Floral designer Melissa Feveyear of Terra Bella Flowers (left), with Diane Szukovathy and Dennis Westphall of Jello Mold Farm

We come together as a community of progressive floral designers, enlightened farmer-florists, sustainably-minded flower farmers and conscius consumers — each of whom desires a thriving floral marketplace centered around keeping flowers safe, seasonal and local.

Our founder, Debra Prinzing, created Slow Flowers as a platform that promotes American-grown flowers and connects consumers with farmers, florists, designers and retailers. Slow Flowers is an essential tool to have in your own marketing tool box!

More than 750 members strong, flourishing and blooming Coast to Coast!

And yet, we occasionally have conversations with new or even longtime members and it becomes clear that they haven’t fully utilized the many benefits of Slow Flowers.

Of course, we’re all super-busy floral entrepreneurs, but Slow Flowers is here to help you leverage your brand and your mission to the fullest.

It takes a little engagement on each members’ part to realize the potential of Slow Flowers and to benefit from the megaphone we have created to share your story, your values and your flowers.

Floral design by Riz Reyes of RHR Horticulture (c) Mary Grace Long

The success of your membership in Slow Flowers is rooted in the Heart, Soul and Community that together we have created.

— Debra Prinzing, Slow Flowers Founder

When you join the Slow Flowers Movement, even in small ways and with small steps, you’ll find many rewards. Joining Slow Flowers is an investment in yourself and your dreams — your most precious assets as a floral entrepreneur.

Here are the many opportunities available and at your fingertips — we’ve been waiting for you and welcome your presence in the community! So glad you’re here and so eager to help you tap into the many resources already available to you

1. Add the Slow Flowers Logo to your email Signature Block or web site “About” Page.

Here is a link to a number of different logo sizes, color or B/W, as well as our “I pledge” badges for American-grown and Canadian-grown flowers.

2. Review your member listing on

Time and again, we notice member listings that are missing important details. All members at any level are invited to add social media icons/links and ask their customers to post reviews. Premium members can add new header artwork, videos, photo galleries and more. Learn more here.

3. Submit your NEWS.

We have multiple channels for you to share your work and your story — all you need to do is send us your news!

Opportunities are announced regularly in the monthly Slow Flowers Member Newsletter (subscribe here) and through the Slow Flowers Community Page on Facebook.

Opportunities include:

Slow Flowers Journal Online (Submission guidelines)

Slow Flowers Journal Print in Florists’ Review

Slow Flowers Podcast (Podcast archives)

Ongoing Johnny’s Seeds Newsletter articles

Ongoing articles

Regional channels as they become available

4. Use free Slow Flowers Resources to support your promotions and marketing efforts.

Download our Infographics and Flower Stats

Participate in American Flowers Week

Ask for the FREE Slow Flowers Powerpoint Deck for your presentations

5. Promote your Workshops and Events.

All members are invited to post to the calendar in order to be featured in the rotating calendar on our home page.

Premium membership receives 1 free event per month ($15 value), which practically pays for your entire annual subscription! Learn more here.

A 2018 Slow Flowers Meet-Up in Chicago, hosted by Beth Barnett of Larkspur Chicago.

6. Connect, Network & Collaborate.

All across North America, members gather for meet-and-greets. Find your tribe through Slow Flowers and enjoy the results.

Low Country Flower Growers, Charleston, S.C.

7. More Opportunities — Build a Community Marketplace with Fellow Members.

  • Create B2B opportunities for florist-flower farm relationships
  • Collaborate on events or photo shoots
  • Form regional marketing collectives
  • Share Education and Outreach efforts in your community

8. The Slow Flowers Brand is POWERFUL!

52 MILLION Impressions Annually . . . and counting!

9. Your LISTING!

Debra Prinzing

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that encourages consumers and professionals alike to make conscious choices about their floral purchases. Debra is the producer of, the weekly "Slow Flowers Podcast" and the American Flowers Week (June 28-July 4) campaign. Debra is author of 11 books, including Slow Flowers (2013), The 50 Mile Bouquet (2012) and Slow Flowers Journal (2020). She is the co-founder of BLOOM Imprint, the boutique publishing arm of Slow Flowers.

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Slow Flowers Journal is brought to you by Slow Flowers is an award-winning online directory created to help consumers find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers that supply American grown flowers. Founded in 2014, the site has grown to 850 members across the U.S.


Media Contact:

For more information, please contact Debra Prinzing
at 206-769-8211 or 844-SLOWFLO (844-756-9356); debra(at)