Slow Flowers Member Survey 2024

A recap of our members’ profiles, their experiences, and ideas

We opened the annual Slow Flowers Member Survey for the month of October and promoted it through the Slow Flowers Newsletter and on @slowflowerssociety Instagram. Participation was positive, generating 138 responses – a 36% increase in response rate from last year! This level of engagement is encouraging as it demonstrates our Slow Flowers members continue to be invested in the Slow Flowers community.

We provided an opportunity for all survey respondents to be included in a drawing for a complimentary 12-month Premium Slow Flowers Society membership (valued at $249). Congratulations to Candice Howard of Duchess Farms in Brunswick, New Jersey for winning this giveaway!

Johnny's Seeds for Slow Flowers members
Johnny’s Seeds for Slow Flowers members

We also mailed a custom Slow Flowers seed packet, compliments of Johnny’s Selected Seeds, to more than 100 respondents who shared their contact information. Below are some highlights we thought you’d appreciate knowing.

All About You!

2024 Slow Flowers Membership by Profession
2024 Slow Flowers Membership by Profession

Benefits of Membership

Membership Features and How you Use Them
Membership Features and How you Use Them

Membership Value

Value of my membership

Key Ways I Value My Membership

Key ways I have found value in membership

For the GROWER: Direct to Florist Sales Percentages

Percentage of Direct Farm to Florist Sales

For the FLORIST: How Much do you Grow Yourself?

Percentage of flowers grown by florists for their own designs

For the FLORIST: Preferred Sourcing Methods

Florists Ranking preferred flower sourcing method

For the FLORIST: Flower Sourcing Habits

Locally-Grown Flower Sourcing Habits

What Type of Local Support do you Receive?

Local customer support for your flowers

Thank You!

Debra Prinzing

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that encourages consumers and professionals alike to make conscious choices about their floral purchases. Debra is the producer of, the weekly "Slow Flowers Podcast" and the American Flowers Week (June 28-July 4) campaign. Debra is author of 11 books, including Slow Flowers (2013), The 50 Mile Bouquet (2012) and Slow Flowers Journal (2020). She is the co-founder of BLOOM Imprint, the boutique publishing arm of Slow Flowers.

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Slow Flowers Journal is brought to you by Slow Flowers is an award-winning online directory created to help consumers find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers that supply American grown flowers. Founded in 2014, the site has grown to 850 members across the U.S.


Media Contact:

For more information, please contact Debra Prinzing
at 206-769-8211 or 844-SLOWFLO (844-756-9356); debra(at)