Award Winning Site

Debra Prinzing, creator of, received the 2016 Media Awards’ Silver Medal of Achievement for “Electronic Special Projects,” presented by GWA: The Association for Garden Communicators.

This national award recognizes individuals and companies who achieve the highest levels of talent and professionalism in garden communications. The 2016 competition had more than 250 entries in 56 categories. Recipients of the Silver Medal represent the top 10 percent of each competition category and will now compete for best of group in the areas of writing, photography, electronic media, publishing and trade.
Prinzing received the Silver Medal of Achievement for her groundbreaking online project,, the nationwide directory to farms, florists, shops and studios that design with Americangrown flowers. This is Prinzing’s fourth Silver Medal from GWA and she also received the Gold Medal for best book in 2009.
“The GWA Media Awards showcase the writers, photographers, editors, publishers and trade companies that have pursued excellence in gardening communication in print or electronic communications,” says Kirk Brown, president of GWA. “The Media Award winners have been judged by industry experts and show significant distinction and merits that exemplify exceptional work.” was launched in 2014 after a successful Indiegogo crowd-funding campaign that raised more than $18,000 for development of the database platform and public relations efforts. Ongoing promotion, marketing and media outreach generates 4,000 unique visitors and 21,000 unique page views per month. features 700-plus floral businesses (flower farms and florists) in the U.S. and now in Canada.
Since the early 1980s, the GWA Media Awards program has recognized outstanding writing, photography, graphic design and illustration for books, newspaper stories, magazine articles and other works focused on gardening. In recent years, the awards program has expanded to include on-air talent, production and direction for radio, television, video, Internet and other electronic media.

Debra Prinzing

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that encourages consumers and professionals alike to make conscious choices about their floral purchases. Debra is the producer of, the weekly "Slow Flowers Podcast" and the American Flowers Week (June 28-July 4) campaign. Debra is author of 11 books, including Slow Flowers (2013), The 50 Mile Bouquet (2012) and Slow Flowers Journal (2020). She is the co-founder of BLOOM Imprint, the boutique publishing arm of Slow Flowers.

Subscribe to SlowFlowers newsletter

Subscribe to our mailing list

Powered by Robly

Slow Flowers Journal is brought to you by Slow Flowers is an award-winning online directory created to help consumers find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers that supply American grown flowers. Founded in 2014, the site has grown to 850 members across the U.S.


Media Contact:

For more information, please contact Debra Prinzing
at 206-769-8211 or 844-SLOWFLO (844-756-9356); debra(at)