Slow Flowers Journal – Fall 2024

Celebrating the Season: Harvest + Holidays

SFJ Harvest + Holidays (Farll 2024)

Cover image (c) Matt McDaniel,

On the Cover: Seen through the doorway of a vintage glass greenhouse, a sweetheart table is festooned with autumn flowers and foliage, all Oregon-grown, The vignette was designed and styled by Kelly Shore of Petals by the Shore and The Floral Source and Jennifer Reed of Jennifer Designs and their students during a recent Holiday Design & Decor Workshop hosted by Continental Floral Greens.


Consider this fall edition of Slow Flowers Journal a seasonal gathering of ideas and inspiration that will enhance your floral endeavors.

Seasonal Vibes

Slow Flowers Journal Table of Contents

We’re thrilled to showcase both harvest and holiday design ideas that incorporate locally grown botanicals, produced by two Slow Flowers members (Kelly Shore of The Floral Source and Jennifer Reed of Jennifer Designs), during a late September-early October workshop, including our beautiful cover look workshop, and the above design.
Award-winning journalist Erica Browne Grivas shares a profile of North Fork Flower Farm on New York’s Long Island, which she recently visited, and two members contribute new ideas for your farm, shop, or studio. In “The Business of Flowers,” Brooke Palmer of Jenny Creek Flowers shares how and why she’s embraced winter tulip production. In her “From the Heart” essay, Janet Schuhl of Flower Folly Farm writes about her heartwarming floral workshops for a local community of seniors.
We’re diving deep into lily cultivation with some new resources for you, too. Srini Perera of Kreative Hands plays with botanical accessories to stimulate your creativity. We’ve also collected a sweet and satisfying roundup of inspiring installations and brand activations produced by members around the country.

Autumn is always a time for gratitude and reflection, and we are so happy you’re here. Enjoy the bounty of Slow Flowers’ inspiration from our member growers and designers! The issue is packed with creative ideas, branding tips, news articles, essays, and columns by and about our members.

Debra Prinzing

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that encourages consumers and professionals alike to make conscious choices about their floral purchases. Debra is the producer of SlowFlowers.com, the weekly "Slow Flowers Podcast" and the American Flowers Week (June 28-July 4) campaign. Debra is author of 11 books, including Slow Flowers (2013), The 50 Mile Bouquet (2012) and Slow Flowers Journal (2020). She is the co-founder of BLOOM Imprint, the boutique publishing arm of Slow Flowers.

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Slow Flowers Journal is brought to you by SlowFlowers.com. Slow Flowers is an award-winning online directory created to help consumers find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers that supply American grown flowers. Founded in 2014, the site has grown to 850 members across the U.S.

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For more information, please contact Debra Prinzing
at 206-769-8211 or 844-SLOWFLO (844-756-9356); debra(at)slowflowers.com.