Flowers Coast to Coast
Celebrating American Flowers Week’s 10th Anniversary
American Flowers Week encourages flower farmers, floral designers, flower enthusiasts, and gardeners alike to promote their blooms across social media with the hashtag #americanflowersweek. The campaign debuted in 2015 and has continued for a full decade as the original domestic flower promotion holiday.
The relevance and importance of local, seasonal, and sustainably grown flowers continues to influence the professional floral marketplace, as well as passionate consumers. By designating a single week to our promotion, Slow Flowers Society elevates awareness and highlights the many reasons to support local flowers, and those who grow and design with them.
This year’s American Flowers Week botanical couture collection is unique to the location and season where it was produced and photographed, with design narratives that elevate and reimagine flowers and foliage as botanical couture. Read on to discover five floral fashions that showcase domestic flowers as wearable art.
Click here to read the Summer 2024 issue of Slow Flowers Journal