National Gardening Survey 2024
Since 2021, Slow Flowers Society has sponsored cut flowers questions included in the National Gardening Survey, a study of more than 2,500 households in the U.S.
We expanded the 2024 survey questions to ask consumers about the reasons they purchase local and domestic cut flowers and floral arrangements, as well as their awareness of the sources of their floral purchases.
Anecdotally, we know that consumers are more conscious than ever about “doing well” with their purchases. For 2024, respondents cited the top reasons they purchased locally grown or American grown cut flowers or arrangements:
66% – Helping family-owned flower farms to keep jobs in my region
60% – Backing my community’s economic growth
51% – Protecting the floral agriculture industry in my region
49% – Supporting a diversity of flower choices and sources in the marketplace
38% – Minimizing the carbon footprint of moving perishable products like flowers
33% – Preserving rare and valuable flower varieties
2% – other
When asked where the cut flowers and flower arrangements purchased in 2023 were grown, respondents said:
49% – Local flower farms in my region or state
20% – Flower farms in the United States outside of my region
40% – Unsure; I don’t know where the flowers I purchased were grown
6% – Flower farms in other countries
Prior National Garden Surveys (2022-2023) asked consumers to rank the importance of buying local and domestic flowers and floral arrangements:
65% – Say that it is very or somewhat important that the flowers they purchase are locally-grown (up from 58% in 2021)
61% – Say that it is very or somewhat important that the flowers they purchase are American-grown (up from 57% in 2021).
About the National Gardening Survey:
Launched in 1973, the National Gardening Association provides in-depth and up-to-date marketing information on industry trends, household participation, consumer profiles, gardeners’ attitudes, and retail sales in the lawn and garden industries. The 2024 National Gardening Survey provides valuable insights into American household lawn and garden activities and spending for the year 2023, as well as expectations for 2025.
