About the 2023 Forecast:

Like you, when we turn the page to a new calendar year, the Slow Flowers community embraces the inevitable progress of change with a dose of optimism as we forecast the future.

Since 2015, we have published an annual forecast with insights and predictions of emerging themes, topics, and categories relating to the floral marketplace. Since 2022, Slow Flowers has collaborated with its publishing partner BLOOM Imprint to produce our forecast and that partnership continues with the current 2023 Insights and Industry Forecast.

Our reports have become an important gauge for our members, as well as for the greater floral marketplace and business media, as we evaluate prevailing cultural shifts, notable changes, and breakout ideas influencing flower farming, floral design and consumer attitudes about flowers.

The insights you read here reflect a full year of intelligence gathering, as we surveyed our members and conducted hundreds of interviews for articles, our video show and the Slow Flowers Podcast. Debra Prinzing draws from her wide-ranging conversations with florists, growers, experts, influencers, makers and educators. Bloom Imprint’s creative director Robin Avni contributes her point of view and expertise in cultural and consumer trend-watching, applying timely lifestyle insights to share with you.

Click to read the 2023 Slow Flowers Floral Insights + Industry Forecast