Floral Wars at the Northwest Flower & Garden Festival

Live and interactive floral education at FLORAL WARS

Last month, Slow Flowers produced and hosted the first-ever FLORAL WARS at the 30th annual Northwest Flower & Garden Festival, February 7-11, 2018.

NWFGF is the nation’s second largest indoor flower show and the West Coast’s biggest consumer gardening event, with spectacular landscape displays, how-to presentations by top experts, fast-paced DIY competitions, world-class shopping and more.

FLORAL WARS, a “live” floral design competition, revealed designs and techniques from some of the top professional floral designers in the Seattle market. Ten contestants brought the beauty of the outdoors, showing audience members how to decorate indoor spaces and special occasions with cut flowers.

I loved partnering with Chris Sabbarese of Corona Tools — we had fun answering questions and interacting with the audience while giving away great floral and gardening tools.

The daily floral design competition was a new companion event to Container Wars, launched in 2017.

As founder and creative director of Slow Flowers, I served as producer and host and invited contestants to compete and design with seasonal floral, foliage and other botanicals donated by Certified American Grown, the presenting sponsor.

Each day, two floral artists received our challenge: to create three arrangements—a bridal bouquet, a centerpiece and a “surprise” floral creation—all in less than one hour.

Day One: Jessica Gring v. Melissa Feveyear

It was a test of the contestants’ grace under pressure as they showcased American-grown flowers, USA-made floral accessories and eco-design techniques.

During the hour-long event, floral pros were given several surprise buckets of stems, and with clippers, vases and ribbons in hand, they demonstrate floral arranging while also answering audience questions. Heightening the drama, festivalgoers were as surprised as the designers to discover the “secret” ingredients and unexpected challenges – with the time-clock countdown adding suspense of its own.

Melissa Feveyear of Terra Bella Flowers, as she designs her first floral challenge.
Overhead cameras captured Jessica Gring’s design steps on the big screen.

In the past, the NWFGF has featured an invitational floral design showcase, as well as Ikebana and orchids displays. Adding a new, live competition during which audience members could watch top florists and hear their tips and techniques, was a success. We learned that garden enthusiasts yearn for more flowers in their lives – and Floral Wars delivered inspiration and education with great ideas for floral design.

Floral Wars blends education and DIY tips in a fun, fast-paced setting. It’s audience-friendly for all age groups and we believe that fresh-cut flowers may be a gateway for introducing floral beauty into homes of younger audiences with limited space and time demands. We are thrilled at the success Floral Wars had in its first year and look forward to continuing it moving forward.”
— Jeff Swenson, Flower Show Manager

Day Two, from left: Debra Prinzing, Jon Robert Throne, AIFD, Judge Alicia Schwede of Flirty Fleurs and Gina Thresher of From the Ground Up Floral, AIFD
Jon Robert Thrown with a fabulous vase arrangement.
Gina Thresher poses with her vase arrangement.
Day Three, from left: Debra Prinzing, Mick Payment of Flowers for the People, and Riz Reyes of RHR Horticulture
Mick shows off his hand-tied design.

“Floral Wars” contestants (winner’s name is starred):

*Jessica GringOdd Flowers Floral Design and the Seattle Wholesale Growers Market v. Melissa Feveyear, Terra Bella Flowers

*Gina Thresher, AIFD, From the Ground Up Floral v. Jon Robert Throne, AIFD, Countryside Floral & Garden 

*Rizaniño “Riz” ReyesRHR Horticulture v. Mick PaymentFlowers for the People

*Anne BradfieldFloressence v. Kelly SullivanBotanique 

*Tobey NelsonTobey Nelson Events & Design v. Tammy MyersFirst & Bloom

Judges included: Janna Lufkin, Raw Materials Design; Alicia Schwede, Flirty Fleurs; Nikki L’Ami, Floral Supply Syndicate and Jane DeMarco, Florists’ Review

Product donations also provided by Syndicate Sales, Offray Ribbon, Raw Materials Design and NWFGF Sponsor Corona Tools.

Day Four, from left: Debra Prinzing, Kelly Sullivan of Botanique, Anne Bradfield of Floressence and Alicia Schwede of Flirty Fleurs, our Floral Judge for the day.
Day Five, from left: Tobey Nelson of Tobey Nelson Events & Design, with Tammy Myers of First & Bloom

ABOUT THE NORTHWEST FLOWER & GARDEN FESTIVAL
Celebrating 30 years of inspiring all experience levels, the 2018 Northwest Flower & Garden Festival showcased 18 magnificent, idea-generating display gardens, demonstrations and displays focusing on small space and container gardening, more than 100 free “how-to” seminars by top experts, shopping for a cornucopia of quality products, artwork and regional food items in the bustling Marketplace, and much more.

Debra Prinzing

Debra Prinzing is the founder of Slow Flowers and the author of several books.

1 Comment
  1. Debra, thank you for posting this great recap of Floral Wars at NWFGS 2018. Designers brought a lot of interesting ideas and insights with their displays. You are an excellent ambassador to represent the industry and it was a pleasure working with you during the event.

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Slow Flowers Journal is brought to you by SlowFlowers.com. Slow Flowers is an award-winning online directory created to help consumers find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers that supply American grown flowers. Founded in 2014, the site has grown to 700 members across the U.S.

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For more information, please contact Debra Prinzing
at 206-769-8211 or 844-SLOWFLO (844-756-9356); debra(at)slowflowers.com.