The fresh and inspiring content you read each month in the print edition of “Slow Flowers Journal” is timely, intended to deliver equal parts inspiration and information for you and your floral business.
This editorial project resides in the pages of Florists’ Review — and I’m excited to share Issue No. 5 from December with you here. There is no shortage of creativity among the Slow Flowers Community and you’ll love these stories about progressive and innovative floral designers, farmer-florists and other leading voices in progressive floristry.
We’ve excerpted December’s stories and articles for you here, including downloadable PDFs of each article so you can read them on your computer, tablet or smart phone. We can’t post live links to digital stories, so if you want your own edition, now’s the perfect time to SUBSCRIBE!
Here’s a peek at the features and columns from the December issue. Enjoy!
FLORAL NOTES: Musically-inspired bouquets reflect a Wine Country florist’s operatic background
Our feature story, “Floral Notes,” is a lovely conversation with Betany Coffland of Chloris Floral, based in Petaluma, California. The article begins:
Can flowers evoke an emotional response similar to the way beautiful music moves a listener? Opera singer Betany Coffland, now a floral designer, says yes. And after initially trying to keep her two “lives” separate, this talented performer now blends her passion for classical music with her business Chloris Floral, resulting in a highly personal platform for her marketing and branding efforts.
Download the full article here: FLORAL NOTES
MADE IN THE U.S.A.: OFFRAY RIBBONS
In our ongoing series to shine a spotlight on makers and manufacturers keeping things here at home, Offray Ribbons is the subject of December’s “Made in the U.S.A.” feature.
It’s exciting to know that such a gorgeous array of ribbons, colors and widths are still woven and dyed at domestic mills — keeping things as local as possible.
Download the full article here: MADE IN THE USA
THE GARDENER-FLORIST: RAYNE GRACE HOKE OF THE FLOWER SHOP AT O’DONAL’S
How are creative florists drawing from the garden, nature and flower farms for their designs and why are so many turning to “growing their own” as a way to differentiate themselves from the masses?
As part of my ongoing series about “Florist-Farmers,” “Gardener-Florists” and “Forager-Florists” (you can choose which title fits you best!), the December article highlights how Portland, Maine-based florist Rayne Grace Hoke works within the wonderful environment of a plant nursery and retail garden center called O’Donal’s Nursery. Her design materials are unlike anything available on the marketplace — tens of thousands of plants and a vast display garden from which to snip and clip.
Read the full article here: THE GARDENER-FLORIST
HOW I DO IT Q&A: MASSACHUSETTS GROWN WITH JAN LORREY
Another ongoing feature shines the spotlight on retail florists and their domestic and local sourcing practices. Jan Lorrey of Newbury, Massachusetts-based Jan Lorrey Flowers tells us how and where she procures Massachusetts, New England-grown and American-grown flowers for her thriving full-service retail store.
Read the full article here: MASSACHUSETTS GROWN
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