Floral Design as a Reflection of Personal Brand

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Floral Design as a Reflection of Personal Brand

Terri Schuett of The Happy Vine

Floral Design as a Reflection of Personal Brand

Our design students, on either side of Teresa Sabankaya (3rd from left), Bonny Doon Garden Co.

Floral Design as a Reflection of Personal Brand

Teresa leads a tour through her private botanical wonderland

Floral Design as a Reflection of Personal Brand

Creativity abounds, design by Dyana Zweng

Floral Design as a Reflection of Personal Brand

Pink and apricot beauty

Floral Design as a Reflection of Personal Brand

Danielle Allion Strawn of JoLee Blooms

Floral Design as a Reflection of Personal Brand

Whites, pale apricot and pale green with punches of orange, by JoLee Blooms

Floral Design as a Reflection of Personal Brand

Dawn Mayer's design

Locally grown flowers from the garden and farm enhances the expression of personal style.
Locally grown flowers from the garden and farm enhance the expression of personal style.

In 2016, a series of Slow Flowers Creative Workshops partnered Debra Prinzing with a variety of co-instructors. Our goal? To integrate writing exercises with floral design as a way to verbally and non-verbally tell the story of each student’s personal brand and aesthetic.

I am finding great inspiration in the fact that our participants willingly suspend fear or apprehension and dive into unfamiliar exercises to express themselves through words. I salute everyone involved for the way they encouraged and supported one another — that makes a huge difference during any creative process, right?!

What drew people to take this workshop and invest in themselves in a new way? Here’s a sampling of the reasons:

“I lost track of my connection to creativity. I could stand behind another designer and sell someone else’s work, but not my own. I want to use flowers to tell a story.”

“I became so separate from who I am, and I started thinking ‘what would I do if I could do anything I dreamed of?’”

Our writing exercises ranged from simple botanical descriptions (describe a rose without using the word rose, for example), to playing with new ways of naming color, to journaling about our earliest memory of nature, flowers or art. The ultimate goal? To identify our “why,” our “North Star,” our personal value system that underscores our brand.

 

Debra Prinzing

Debra Prinzing is the founder of Slow Flowers and the author of several books.

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Slow Flowers Journal is brought to you by SlowFlowers.com. Slow Flowers is an award-winning online directory created to help consumers find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers that supply American grown flowers. Founded in 2014, the site has grown to 700 members across the U.S.

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For more information, please contact Debra Prinzing
at 206-769-8211 or 844-SLOWFLO (844-756-9356); debra(at)slowflowers.com.